Blogging
Key Elements You Must Consider To Publicize or Promote a Blog
Blogging can be fun and interesting for some bloggers but for others it is a source of revenue. Whether this revenue is earned by Google Adsense, paid advertisements, affiliate marketing or other alternative revenue generating source, the key factors to maximize revenue is by getting greater traffic to the blog. This is because higher the number of visitors higher the number of clicks. There are few primary formulas which bloggers can depend on to publicize their blog and can gain traffic to their blog. This post will deal with few of these methods including active participation in blog, search engine optimizing for your blog and keeping hold of the visitors or keeping them interested.
Active Participation in Message Boards or Forums
Engagement in forums which relate to the blog matter is in reality one very easy process for blog admin to get hits to their blog. However, one caution to be applied to this type of promotion for the blog is to avoid going against the rules and regulations of the forum. This is crucial because some forums have strict rules concerning about putting links to other websites on the forum. Failure to follow these guidelines may result in the blogger being prohibited from the forum and will harm his or her reputation.
Additional careful consideration for the blog admin is to keep off from putting up the web address of his blog in a sense which will be counted spam by other forum users. This is significant because other forum users are expected to not enter the blog if they think the blog admin is simply spamming the forum. This can be voided by putting the link as a signature and assuring that the posts made on the message board are informative and of interest to other forum users. Establishing a reputation as a valuable contributor to the forum will be beneficial to alluring other users of the forum to visit the blog.
Optimizing Your Blog
SEO is another key element which blog admin should consider beside other methods. Optimizing the blog for search engines is good because better search engine ranking means you are getting targeted visitors for your blog based on the keywords of your blog. Well, depending on the competition of the niche it may not be easy to rank higher in search engine. Blog owners may face fierce competition from other bloggers of the same niche that means the blog admin may need to hire SEO professional to make their blog rank better in search engine. However, without SEO professional, a blogger can take steps to make their blog stand higher in search engine ranking.
What bloggers can do by themselves are keyword researching by using using various free keyword tools and using that keywords naturally in their blog post. Off course the keyword has to be relevant and naturally put into the post means you have to include keywords in such a way in a post that readers will think that the post is written for them not for getting higher rank in search engine.
Putting keywords in title, META description is a must for every blogger those who are aiming to get better ranking.
See : SEO – Meta Tags to Optimize your Blogger Blog
And never try back hat method. You may have heard about people earning a lot of money by using techniques posted on black hat forum but never ever try to do any sort of black hat method. If you are lucky you may survive with black hat technique but chances are more that Google will penalize your blog and will kick your site from search engine. Always remember Google is the leading search engine provider and they are the primary source of traffic to any blog so play fair with them.
Keeping Your Blog Interesting
Lastly, keep your blog updated regularly. Posting everyday is not recommended cause we should concern about quality rather than quantity. Writing 3 posts per week is okay. If you post routinely and maintain quality then visitors will more likely to come back and may recommend the blog to others. This is called word of mouth advertising and is the best way to get new visitors and increase traffic to your blog. Word of mouth advertising is continuous and free. Once your blog get popular you will see automatic word of mouth advertising from your readers and it will continue till the end of the world !