How Effective are Coupons As a Promotional Tool?

As far as product promotions go, coupons are a great way to achieve the desired end result. Businesses can use coupons to build brand image, brand loyalty, reward customer loyalty and promote specific product lines. Consumers love anything that helps them save money. A discount coupon makes the consumer feel in control of his spend and savings potential, which is a major esteem booster.

Use Promo Coupons To Introduce New Products

Whether your company is new to the product market or an old hand, introducing new products to the market is a dicey business. You’ll never know how the market will receive your product. One way of getting consumers to know and try your product is by using promotional coupons. Consumers will be more willing to try a new brand when they know they’ll be paying much less for it. The price advantage seems very attractive given the need to save. There’s a good chance that the buying consumers will become loyal customers of your new product, if you follow up with additional promotions and loyalty programs. To achieve effective branding, incorporate your company’s logo on online and in-store coupon banners.

Pair Promo Coupons With Other Offers

You can pair promo coupons with other offers. Both you and the consumer will enjoy extra benefits when this happens. For example, you can pair poster coupon specials with free shipping and handling. Or, you can tie up with major store chains to offer store coupons for the promotional product. In this case, consumers can stack both the store coupon and manufacturer’s coupon and enjoy double benefit. These strategies will help put your promotional product firmly on the consumer’s list of must-purchase goods. For example with a TRX coupon, give away ereleases as well Giving a TRX coupon with ereleases will help you get more buyers as they get 2 buyers in one post.

Boost Your Business Using Promo Coupons

A promotional coupon will interest not just new customers but also your existing customer base to try your new product. Existing customers will see promotional coupons as proof that you care for their needs. You can tie in the promo coupon along with existing loyalty reward programs to provide additional benefit to existing customers.

The idea behind using coupons to promote products is to convince people that they can purchase goods without emptying their pockets. In your marketing campaign, be sure to significantly highlight the savings potential of using promo coupons to buy your product. Consumers are especially interested to know how much they’ll save by buying your product versus a different brand. Highlight both short and long term savings the consumer will experience by being loyal to your product.

Empower Consumers Through Promo Coupons

Promotional coupons appeal personally to the individual consumer. The reason for this is that consumers can locate your promotional coupons in newspapers, on the internet and even via mobile couponing applications. They can redeem the discounts via their store loyalty cards, or by claiming coupons printed from the internet. The complete control of how many coupons to redeem and when rests with the consumer. This fact empowers consumers to purchase what they need when they need. Consumers with limited purchasing power appreciate this empowerment.