Google Shopping Review – 3 Reasons Why You Should Use the Service

Now that you’ve decided to open an online store, you will need to find a way to give your site all the attention it deserves. Google’s shopping app is one way to get your site out there for the world to see, and it offers many ways to drive business to your site.

The new app, still in beta, is free to use, and it not only offers a simple shopping experience for your customers, it also gives you an easy way to take advantage of Google’s one-of-a-kind product-based search engine that will help shoppers find your products quickly and easily.

1. Be Seen by Millions

Google’s Product Listing Ads help to drive traffic and sales to your online store. They do this by using beautiful images and specific details about the items you sell. When a shopper is looking for an item, your listing will appear at the top of the search results page, in its own box. This makes your business one of the first that people will see when they’re looking for a specific product or service. Having your business at the top of the page means consumers won’t have to look further to find what they need. Google’s Product Listing Ads also give shoppers a quick and easy way to compare prices and make purchases with just a few clicks. This app can be set up to run on a computer, tablet or smartphone, adding even more convenience and usability to your store. The easier and more accessible your store is to customers, the more it will succeed.

2. Easy to Set up and Inexpensive

Google Product Ads are so easy to set up; you don’t even need a website to do it. You can set it up in less than 10 minutes by calling 855-837-5814 or visiting the website. Once your account is set up, you only pay a small fee when someone clicks on your ad, and you have the ability to set your own price by deciding how much to spend each day. Changing your account is quick and easy, and you can do it as often as necessary, including canceling at any time. After your ad is set up, it will immediately begin appearing in the “Sponsored Links” section of Google search pages. If you need help deciding which product will best suit you and your business, the professionals at Google are always ready to help and they will support you every step of the way.

3. Track Your Sales

By using Google Shopping, you will have plenty of ways to track your sales, see how many visitors come to your site, and even see what they’re looking at while they’re there. Whether your goal is to increase sales, lower your costs, or simply increase traffic to your site, Google Analytics can show you where your site is succeeding, and will help you to identify the areas that need more work. Google Analytics is a free tool that will help you determine the ads that are doing the best job for your site.

These are just a few of the reasons why setting up a Google Shopping account is a good idea, and once you have realized how easy, effective and inexpensive it is, you may find yourself wondering why you didn’t do it sooner. If these reasons aren’t enough, consider the following statistics. In the first quarter of 2012, Google had the highest conversion rate, according to CPC Strategy. This means that the Google Shopping App turned more browsers into buyers than any other app on the Internet. Google had a rate of 2.78 percent and by comparison, Amazon Product Ads, one of the largest online, had a mere 1.60 percent conversion rate. Those are some very compelling statistics, and whether you’re a first-time online store owner or are trying to grow an existing business, the Google Shopping App may be your new best friend.