Getting past the Panda: Traffic beyond Google Panda’s Invasion

The world’s best search engine, Google leaves no stone unturned to provide users the most accurate and authentic search information. Google upgrades and updates its systems at an ongoing pace to phase out those programs and algorithms which have no relevance to the current scenario and embrace those new methodologies that are more efficient and inclusive.

Panda’s introduction was just one of those measures initiated by Google in February, 2011. Websites which do not have enough stuff to offer but are floated just for the sake to mint money are targeted by Panda. Panda can counter unethical and unrealistic methods of promotion of a website that attracts huge traffic.

Need for Panda

Website promoters are intelligent enough to crack the Google algorithm by investing in deployment of quality software professionals. These high profile software engineers will unlock the working methodology of the algorithm thereby helping website promoters find the keywords that gives them business.

After finding the popular keywords, website promoters deploy freelance writers to pump out articles based on the keywords to be posted on various blogs and websites. These freelancers were paid only peanuts compared to the revenue they used to generate through Google advertisements.

As Google finds heavy volume of articles for a particular keyword supported with sufficient back links and forward links, the rank of the website grows naturally as per the Google algorithm. Google Panda has curbed this menace by changing the algorithm effectively.

Post Panda era

After the launch of Panda the rank of low quality sites has been reduced drastically. As per the news reported by CNET, there is constant drop of rankings of news websites, social media sites and advertising sites. The change takes to the tune of 12%.

There are some genuine publishing sites which have become scapegoats of Google panda. Although Panda cannot be counted as spotless in its endeavor to eliminate unworthy websites, the effort should be commended to prevent mis-usage of Google advertisement system.

Corrective measures

After the launch of Google Panda, webmasters are trying their level best to attract traffic as per the new requirements of the search engine. To stand as an undisputed website, you need original and quality content. It is a common practice among e-commerce sites to post the same content as was posted on manufacturing sites which will be treated as duplication by search engine algorithms.

That is why we take extra care to write unique content on our discount coupon blog that promotes nutrisystem and ediet discount coupons.

Websites should convey the message in a different form so that it will not be treated as duplication by search engines.

Other than Google

Webmasters should also explore search engines other than Google. Although Google brings high advertisement revenue than any other search engine, it is wise to post content that can impact other search engines as well.

Presenting non Google search engine centric, quality and free flow content will definitely have edge over Google centric posting.

Other channels

It is also important to identify and expand channels of promotion beyond search engine. Social media channels like Facebook, Twitter and Google+ are definite bet to boost your site promotion.

Social bookmarking sites like Digg and Delicious will also help expand promotional scope. Email marketing is another cost effective and efficient means of site promotion to bring traffic to your site.

Social media networks

Facebook, Twitter and Google+ are predominantly changing the web sphere by posting, sharing and building opinions at lightning speeds. As thoughts are flashed in your mind, they will circumvent the world through ‘like’ and ‘share’ buttons. The message is conveyed from one to many and many to many and it goes on forever.

Google has identified the value addition created by social media sites like Facebook, Twitter and Google+ as the articles which are most discussed on these platforms will automatically get a higher rank in search engines.

Email marketing

Email marketing has great potential to reach real customers. By taking sincere efforts to create a genuine email list which is truly based on users’ interest and confirmation, you can reach the targeted audience.

Users’ subscription will let you convey information about the products and services at regular intervals. This kind of rapport will make users visit your site again and again and thus achieve a real traffic to your site.

Regular updates

Updating content on the website, on social media networks and through emails will help you get a steady traffic to your site. These updates will prompt users visit your site.